Bruce is the executive producer/founder of Small Business School (and before that, Small Business 2000 and Small Business Today). He focused on human creativity and productivity from a very early age. He's been a small business owner since 1970 and has had thousands of small business customers. In 1978, he envisioned a framework for diverse question-answer arrays about the first principles of work, value and life. He asked, "How can we get the best answers to all our questions about life?"
In the '80s, he developed software systems mimicking human intuition. Putting it all together, the result was SmallBusinessSchool.org, a resource for small business owners to get real answers to questions about their businesses and a place to develop a community of values around best business practices.